Here’s what you’ll experience when you work with catom.
Catom Community
Catom started as family, and will always be family. Our loyalty to one another, and value for each person with whom we’re blessed to work extends beyond our workplace.
Catom Chrome
We show up looking good because our ambition to get the job done is matched by our commitment to get it done right. We take pride in our image because the reflections we see in our trucks remind us that our work reflects us, and our clients.
Catom Committed
We will get the job done. So work with us or get out of our way. Our tenacity and confidence originate in decades of proving there’s no challenge we can’t conquer. Our investment in our results and commitment to our people ensure we will accomplish what we set out to do.
Catom Cutting Edge
Middle-of-the-road is not in our nature. From the beginning we’ve invested in the most advanced drivers, equipment and technology to serve complicated hauling needs.
Logo Pack for digital and print
This logo pack includes RGB, CMYK, and PANTONE® versions of each logo variation and color. You can download this pack and send it to any agency or vendor. Each variation, color and color format is clearly marked and ready for professional use.
digital applications
Use the RGB formats of any logo in your digital applications.
print applications
Use the CMYK or PANTONE® formats for any print applications. Whenever possible, print with PANTONE® for best color matching.
The Catom Trucking Logo Mark
Green Logo Mark
Black Logo Mark
CATOM BRAND COLORS
CATOM RED
HEX: #db0032
RGB: 219 0 50
CMYK: 0 100 72 0
PANTONE: 199
Catom Red is classic, bold, direct, powerful and full of energy. It’s somehow both warm and aggressive. Based on the original colors from 1979, it is the long-standing primary color to use with the Catom brand.
CATOM green
HEX: #24d151
RGB: 36 209 81
CMYK: 70 0 95 0 (see note)
PANTONE: 7479
Catom Green is new-school tech. It matches the energy and drive of Catom Red but with a technological lean. This color is secondary to Catom’s Red, but is not complimentary. Use this green like a primary brand color to create alternative spaces to communicate about Catom’s advanced technology, equipment, and drivers.
Note, try to avoid using the Catom Green in CMYK printing. It will show up dull due to process printing limitations. Instead, ask your printer to use the PANTONE as a spot color. Alternatively, to save cost, choose red, black or knock-out white for that particular application.
CATOM TYPOGRAPHY
for HEADINGS, use KNOCKOUT 48 FEATHERWEIGHT
Catom’s strength of conviction, and commitment to get the job done is perfectly captured in this confident, non-negotiable heading font from Hoefler&Co.
For large body copy, Archer Semibold compliments our headings with a combination of readability and plenty of punch from this slab serif.
For regular body copy you can use Archer Semibold
For small body copy you can use Archer Semibold
Taglines
Use these taglines in prominent places in Catom collateral. Make sure they make sense in context, and don’t over do it! More than one in a single visible space is usually too much.